Stop Losing Gross to
Recon Chaos.
Cartuul replaces work, it doesn't add it. The chasing, texting, and laps around the lot you already do, you do them in Cartuul instead. One source of truth, customizable for any store type: franchise, independent, BHPH, and dealer groups.
Trusted by independent and franchise dealerships all across North America
SVG Motors
44 Automart
1st Choice Auto
902 Auto Sales
Auto Haven
Auto Mart
Automax Atlanta
BMW of Bloomfield Hills
Bristol Automall
Carz 4 Us
LendSmart
Escondido Auto
House of Cars
Lange & Fetter Ford
Mike Murphy Ford
Own A Car
Palm Springs Kia
Prestige Auto Sales
Prince Automotive Group
Red White & Blue Autos
Saskatoon Auto Connection
A Better Way Autos
Tim Short AutoplazaSVG Motors44 Automart1st Choice Auto902 Auto SalesAuto HavenAuto MartAutomax Atlanta
BMW of Rochester HillsBristol AutomallCarz 4 UsLendSmartEscondido AutoHouse of CarsLange & Fetter FordMike Murphy FordOwn A CarPalm Springs KiaPrestige Auto SalesPrince Automotive GroupRed White & Blue AutosSaskatoon Auto ConnectionA Better Way AutosTim Short AutoplazaYour Lot Is Bleeding
$40–85 Per Car Per Day.
Most dealers overestimate their efficiency in recon. The truth is, unless you're actually measuring the numbers and have hard data to back it up, you're doing worse than you think. Here's the reality with a medium sized used car lot or department.
Days in Recon on Average
Industry data shows that most dealers believe their time in recon is "about 3 days." The actual numbers when measured were closer to 8–14 days. That's a good chunk of money to be leaving on the table.
Visibility Into Where Cars Actually Are
Without Cartuul, the staff relies on each other for answers to inventory questions. That takes up time and resources that could be used for more productive tasks. Forget the endless group chats, phone calls, and chasing information.
Monthly Holding Cost on 100 Units
At an average holding cost of $62.50 per car, per day, a 100-car inventory results in a total of $187,500. Most dealers see a 50% improvement in their time to frontline within the first 3 months.
From Acquisition to
Frontline-Ready — Fast.
Cartuul helps you and your team run a tighter operation from the moment a vehicle is acquired to the moment it's priced and ready to sell.
Car hits your DMS. Cartuul pulls it in automatically with all necessary information. No manual entry required — recon starts the second acquisition is recorded.
Workflows can be as simple as 1, 2, 3 or as intricate as needed — simple status changes, complex checklists, automations, parts, and vendor work. Built your way.
Give your vendors a clean, clear list of cars. From PDR to windshield replacements — provide vendors with all necessary info and track their progress in real time.
Define your own "frontline ready." Some cars are sellable before every box is checked. Cartuul gives you the flexibility to set your parameters, your way.
What gets measured can get fixed. Once you have a baseline of where things stand, take action to fix where time and money is lost. Coach with data instead of gut feel.
Every Tool You Need to
Run The Lot.
Automated Recon Workflow Engine
Build out your specific recon workflows with unlimited steps, custom functionality, conditional logic, and more. Automate the flow so that it requires minimal human intervention. No more phone calls. No more dropped handoffs. No more "he wasn't at his desk." Every task and notification, automated.
External Vendor Portal
Give every PDR tech, detail shop, windshield vendor, transporter, touch up guy, and wheel guy their own recon portal. Provide them with a clear list of vehicles needing their attention with all necessary information from VIN, location, photos, and comments. Allow them to request approvals and complete their own tasks in Cartuul. Eliminate phone calls and vendor coordination.
Real-Time Recon Dashboard
A live command center and visibility layer into where each and every car stands. Make decisions based on data instead of gut feeling.
Custom Checklists
Build out your checklists and have as many as needed. Whether it's a lot tech taking an initial look or a master technician rigorously inspecting the vehicle, provide them with clear guidelines on what to look out for and document.
Device Availability
The team is always on the move and so is Cartuul. Full functionality available on any device, whether it's at their desk, on their phone, or on a tablet.
VIN Scanner
Built-in VIN scanner that reads barcodes, QR codes, and even text on a piece of paper, making it easy for your team to utilize on the move.
GPS Location
Precisely mark the location of every vehicle on the lot or at the vendor. Cars getting lost is a thing of the past.
Task Management
Tasks don't have to be assigned to a VIN, and they can be automated. Whether trash cans need to be emptied or water bottles refilled in the fridge, set it up on an automation and watch your team execute.
Recon Board
Your entire recon pipeline is visualized on a kanban. Every car in every status is visible, allowing you to prioritize effectively. Drag and drop vehicles to update statuses and view all necessary information, all from one page.
Sold Inventory Archives
Keep a record of all of your sold vehicles, and all the data within each unit.
How We Stack Up Against
The Competition.
Category-level comparison focused on recon execution, accountability, and operational control.
| Feature | Cartuul | Rapid Recon | iRecon | Carketa | Trello | Group Chats, Whiteboards, Spreadsheets |
|---|---|---|---|---|---|---|
| Inventory feeds | Yes | Yes | Yes | Yes | No | No |
| Dealer-Defined Recon Workflows | Yes | Yes | Yes | Yes | No | No |
| Vendor Management | Yes | Yes | Yes | Yes | No | No |
| Dynamic Multi-Step Task Ownership | Yes | Limited | Limited | Limited | No | No |
| Per-Vehicle Workflows | Yes | No | No | No | No | No |
| Interactive Recon Board (Kanban) | Yes | No | No | No | Yes | No |
| Bi-Directional Data Imports & Exports | Yes | No | No | No | No | No |
| Integrated Dealer Tools | Yes | Limited | Limited | Limited | No | No |
| Parts Ordering, Status & Reconciliation | Yes | No | No | No | No | No |
| Post-Sale Tasks & Exception Handling | Yes | No | No | No | Limited | Limited |
| Custom Interactive Multi-Point Inspection | Yes | Limited | No | No | No | No |
| Condition & Recon Transparency | Yes | No | No | Yes | No | No |
| AI-Driven Insights | Yes | No | Yes | No | No | No |
Plugs Into The Tools
You're Already Using.
Cartuul connects with your DMS, IMS, CRM, key boxes, and photo platforms — eliminating manual data entry and missed handoffs.
Tekion
DealerTrack
Frazer
PBS
DealerCenter
Auto Dealer Pro
Dealr.Cloud
Wayne Reaves
Auto Master
ASN Software
DealerClick
Don't see your platform? Let us know — we'll get started on it.
What Dealers Say After
Running The Lot.
Flat-Rate Plans. No
Surprises on Your P&L.
Transparent pricing and no long-term contracts for dealerships ready to stop losing gross to process inefficiencies.
Most Dealers Are Blown Away
During the Demo.
Schedule yours today. No pressure. Take a look and decide for yourself.