How Cartuul Started
Cartuul was born out of frustration. Our team was running dealerships and struggling with the same recon headaches everyone talks about—cars sitting too long, no visibility into task progress, vendors dropping the ball, and teams burning out trying to keep up. We looked for a solution, but nothing on the market fit the way our team actually worked. Everything felt clunky, slow, or built for someone else. So we decided to build it ourselves. Cartuul is the recon platform we wish existed: fast, clean, flexible, and designed to keep cars moving and teams aligned. We’re laser-focused on solving this problem, because when recon flows—so does everything else in the dealership.
If recon delays are costing you money, this podcast is worth a listen. We dive into how Cartuul gives you visibility, structure, and accountability without adding complexity.
TRUSTED BY FRANCHISE & INDEPENDENT DEALERSHIPS
Our Mission
At Cartuul, we’re here to simplify the complex. Our mission is to build tools that support the people doing the work—giving every dealership the power to operate with clarity, confidence, and control. We believe speed shouldn’t come at the expense of your team. We believe technology should feel like a solution—not just another system to manage. And we believe reconditioning deserves more than a bandaid fix—it deserves a real strategy. That belief drives everything we do. Every feature we design, every update we release, and every conversation we have is shaped by a simple goal: helping dealerships like yours run smarter, faster, and with less stress.
Who We Serve
We work with independent dealers, franchise rooftops, sales and service teams, and high-volume operators who are tired of recon delays slowing everything down. Whether you're managing 20 units or 200, Cartuul brings structure to the chaos and gives you real-time visibility into what matters most: where your cars are, what’s holding them up, and how to get them frontline-ready—faster. We currently serve dealerships across the United States and Canada, and we integrate with any DMS to keep your systems—and your team—working in sync.
INTEGRATIONS AND PARTNERSHIPS
What Makes Us Different
We’re not trying to be everything—we’re focused on fixing the one part of your operation that breaks everything when it goes wrong: reconditioning. Cartuul stands out because we keep it simple, fast, and built specifically for the people actually doing the work. No bloated software suites. No bundled fluff. Just a clean, intuitive platform that gives your team visibility, accountability, and speed. We’re responsive, we move fast, and we build based on real feedback from the field—not what looks good on paper. Our support team isn’t outsourced. Our features aren’t overcomplicated. And our mission isn’t bloated. We’re here to help you move inventory quicker, cleaner, and with way less stress.
The People Behind Cartuul
We have been in your shoes! Our team is made up of dealership owners, recon managers, service pros, and tech builders who know the auto space inside and out. We’ve lived the missed handoffs, vendor miscommunication, and “why isn’t that car done yet?” moments – and we’re here to make sure your team doesn’t have to anymore. We’re small enough to move fast, but experienced enough to understand how big the recon problem really is. Every feature we launch, every update we push, and every customer we support is guided by one thing: helping your team run smoother and sell faster. You won’t find corporate fluff here–just real people who care about your process and are ready to help when you need it.
Build Without Burnout
Recon doesn’t have to mean late nights, endless texts, and nonstop follow-ups. With Cartuul, you get the clarity, coordination, and control you need to run your reconditioning process without running yourself into the ground. We built Cartuul to support your team—not burn them out.