We've been in your shoes. Cartuul was born out of real frustration with broken processes. Built from the trenches rather than conference rooms, it's the platform that works with you no matter how you do things.
David Mumladze, the founder and CEO of Cartuul, was running recon at a large independent dealership in Philadelphia in 2020. Using pen & paper, clipboards, a whiteboard, and spreadsheets, he managed to do pretty well. But one rainy day, it all changed.
"We got a truckload of cars in, and I'm out there with my clipboard looking at these cars and test driving them, and I thought to myself, 'there's gotta be a better way.'"
So he demoed most of the tools on the market but quickly realized that none of them were going to do what he needed them to do.
"We looked for a solution. Nothing fit."
So he decided he would make his own — he hired a developer and got to work. Day in and day out, he was in the trenches of dealership recon. At night, he would make notes and request changes. This went on for almost four years before Cartuul was brought to market in mid-2024. And from day one, dealers have been blown away when taking their first look at it.
Our Mission
Eradicate the questions that slow down your business and cost you money.
Every feature we design, every update we release, and every decision we make is shaped with our customer in mind. Every car dealer deserves to run their operations with the same clarity and precision as the best-run dealerships in the world.
That's what we promise to deliver.
Who We Serve
20 Units or 2,000. We Bring Structure to the Chaos.
Recon problems don't care how many cars you stock. They happen at the very core of the used car industry. A small independent bleeds holding costs the same way a large franchise store does. Our mission stays the same.
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Independent Dealers
Tired of spreadsheets and whiteboards. Ready for a cleaner, faster operation without enterprise complexity.
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Franchise Stores
Need full visibility and control. High-volume operations that require workflow automation, vendor command, and DMS integration.
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BHPH Lots
Need to keep track the most. Fast, clean reconditioning to keep inventory turning and cash flowing.
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Dealer Groups
Want to standardize their winning formula across every rooftop with consolidated dashboards and group-wide cycle-time benchmarking.
United States
Canada
30+ Partner Integrations
Unmatched Support
Support
We Flipped The Support Model.
With most of your other vendors, support inquiries start at the bottom. You submit a ticket, a level-one rep handles it, it gets escalated, then you wait, and then you follow up. It's been 3 days and they're "working on it."
That's not how we do it.
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You Start at the Top
When something comes up, the most senior rep takes the first call — assesses what's actually happening — and routes it to exactly the right person. Fast. No runaround. No ticket queue.
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90%+ Same-Day Resolution
Over 90% of support issues get resolved the same day. Not next week. When your operation is running on Cartuul, downtime isn't an option and we treat it that way.
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Hands-On Setup
Onboarding isn't "here's your login, good luck." We map your workflows, audit your process, build everything around how you operate, and thoroughly train every person on your team.
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Built From Real Feedback
Every feature we've shipped started as a request from someone running a real recon operation. We build based on what dealers actually need — not what looks good in a demo.
Build Without Burnout
Ready to Run The Lot?
See what Cartuul can do for your dealership.
No long-term contracts. Hands-on setup. Run The Lot.
